HUMANISING WORKFORCE TRANSITION “ONE PERSON AT A TIME”
HOW you lead change
Defines how people remember you
Transitions are more than business decisions.
They shape perceptions, affect morale, and define your brand for years to come.
How will you handle this change?
THE UNSPOKEN
Cost of change
How change and transitions are handled quietly shapes reputation, morale, and future talent.
Reputation risk
One post, one message, one story can undo years of trust.
Morale drop
Remaining teams lose confidence and motivation.
Talent risk
How you treat people echoes in who applies next.
Clear support changes how stories unfold.
enplifi
“when transitional coaching drives change”
We support organizations through people first change.
Helping individuals navigate transitions including role changes, restructures, redeployments, leadership shifts, and sensitive exits with clarity, confidence and purpose.
Our programs are delivered by bilingual (Chinese/English), certified coaches, designed specifically for the cultural realities of working in and with China context matters.
When handled thoughtfully, change becomes proof of culture and leadership.
The 4-step Journey
Stabilise
Emotional grounding and psychological safety.
Reflect
Clarity on what matters and what comes next.
Reframe
Shaping how transitions are understood and communicated.
Re-engage
Confidence, direction, and practical next steps.
FOR INDIVIDUALS
Calm and emotional stab
Clarity on direction and next steps
Dignity and confidence in communication
FOR ORGANIZATIONS
Smoother Transitions
Reduced reputational and social risk
Stronger employer trust during change
ABOUT THE FOUNDERS
Why we started enplifi
We’ve led and coached through high-stakes transitions in China. We built Enplifi to make these moments human, clear, and values-aligned for people and for brands.
Cynthia Koong
Founder
Cynthia Koong has nearly 2 decades of experience in scaling brand growth and a ICF-certified coach. Fluent in both English and Chinese, she spearheaded cross-border brand growth for global names like Starbucks, LEGO, Kimberley-Clarke, Friso, Philips Healthcare, iRobot, OPPO, honing a keen sense of how to connect brands with people. As a former COO, Cynthia has firsthand insight into how organizational change and employer branding impact employees on the ground. She has logged 220+ hours coaching professionals through career transitions and stays active in the international coaching community, including serving as mentor with Malaysia Students Graduate Association Shanghai (MSAS). Cynthia’s approach provides enplifi with a deeply human, brand-to-people perspective ensuring every transition is guided with empathy, clarity, and respect.
David Smith has spent nearly 20 years in China translating strategy into operational results. A seasoned leader across finance, HR, legal, and technology functions, he has led multicultural teams and collaborated with stakeholders around the globe. David’s career has been forged in times of change: he has steered organisations through mergers, acquisitions, restructures, and leadership transitions, learning how to keep people supported through every upheaval. He excels at bridging Western corporate structures with China’s market realities to find practical, balanced solutions. Guided by core values of fairness, empathy, and clarity, David serves as the steady strategy-to-operations backbone of enplifi ensuring the company’s vision is executed with discipline and heart.
Founder
David Smith
Together, Cynthia and David align their complementary strengths to drive enplifi’s purpose forward. Under their leadership, enplifi remains true to its brand DNA clear, calm, respectful, and action-oriented as it humanises workforce transitions for every person, every time.
MEET THE Team
Nancy Yang
Nancy is a ICF-certified professional coach with over 500 coaching hours with clients from 30 different countries in the world. She is an experienced trainer,facilitator, speaker and the author of the Amazon bestseller <The Nine Secrets of a Social and Confident Introvert>. Nancy's journey has taken her from studying Japanese to leading global IT teams, and from China all the way to Sweden. She has held multiple leadership roles in the IT industry and later made a bold transition into talent development, crossing into a completely different field, all driven by her passion for helping others grow.
Head Coach
Sharon Ho
Sharon Ho is an NLP Master Coach and seasoned executive leader with over 25 years in multinational companies. Her journey spans both Eastern and Western corporate cultures, giving her a rare ability to help leaders navigate complexity with clarity and confidence.
She specializes in executive transformation—helping leaders break through strategic blocks, strengthen cross-generational collaboration, and evolve the mindsets that drive real change. Grounded in empathy and challenge, Sharon’s coaching empowers clients to move beyond patterns that hold them back and step into lasting personal and professional growth.
Transformation Coach
Cathy Han
Cathy Han is an ICF-certified PCC Professional Coach with over 17 years of experience in HR leadership across global organizations. Specializing in executive and team coaching, Cathy helps leaders and teams break through barriers and drive growth.
With a background at companies like GE, Coesia, and B. Braun, Cathy blends business insight with coaching to enhance team dynamics, build leadership capacity, and foster organizational change. Her approach is rooted in empathy, strategic thinking, and practical frameworks, helping clients achieve lasting transformation and alignment.
Leadership & Team Coach
NEXT STEP
ROADMAP
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